Hello ROCKWOOL: Stone wool manufacturer ROXUL Inc. is now ROCKWOOL in North America
MILTON, ON, Jan. 9, 2018 /PRNewswire/ - ROXUL is now ROCKWOOL in North America. Effective January 1st, the company officially adopted the name of its global parent company: ROCKWOOLthe world's largest manufacturer of stone wool products. Now, with a truly unified global presence, ROCKWOOL plans to build on its 80-year history by leveraging its broad portfolio of capabilities to enrich modern living by releasing the natural power of stone.
The rebrand to ROCKWOOL applies to all segments and product lines of the company's North American stone wool insulation businessresidential, commercial, roofing, OEM (core solutions) and technical insulation (industrial, marine & offshore). North American customers and consumers will see the ROCKWOOL rebrand supported throughout 2018 with increased presence, promotional efforts and communications.
Customers in all segments will notice a transition to the ROCKWOOL branding on all packaging. At retail home improvement and building centers, DIY consumers, builders and contractors will find a familiar look to the wrapping on ROCKWOOL COMFORTBATT®, SAFE 'n' SOUND® and COMFORTBOARD® products. The primary difference will be the new ROCKWOOL logo, which includes a graphic representation of a volcanosymbolically the source of the core material: volcanic rock, from which all ROCKWOOL products are made.
Customers will also notice the new branding on all marketing materials, including hard-copy materials like sales literature, technical data sh....